Week 4: theguardian.com - Terms & Conditions

Hi there!

This week we are supposed to talk about the Terms & Conditions of our news outlet (theguardian.com).

After going through briefly of the T&C page of theguardian.com, I find a few conditions that are quite interesting.

For example, Registration. The Guardian stated that there are some access areas of the Guardian Site that require registration by becoming a registered member and creating an account with them. By registration to become a member, one agrees that:

"(i) your account and password are personal to you and may not be used by anyone else to access the Guardian Site;

(ii) you will not do anything which would assist anyone who is not a registered user to gain access to any registration area of the Guardian Site; and

(iii) you will not create registration accounts for the purpose of abusing the functionality of the site, or other users; nor will you seek to pass yourself off as another user."

The next one that caught my interest is the Use of material appearing on the Guardian Site.The Guardian stated that "Guardian is the sole owner of all content on the Guardian Site, including, without limitation, all applicable copyrights, patents, trademarks, trade secrets, trade names, logos, and other intellectual property rights thereto, as well as text, images, graphics, logos, audio, video and other material appearing on the Guardian Site ("Guardian Content")." Also, users may "download and print extracts from the Guardian Content for your own personal and non-commercial use only, provided you maintain and abide by any author attribution, copyright or trademark notice or restriction in any material that you download or print".

Also, The Guardian also stated that there will be Third party advertising on the Guardian Site.

"You will see advertising material submitted by third parties on the Guardian Site. Each individual advertiser is solely responsible for the content of its advertising material. We accept no responsibility for the content of advertising material, including, without limitation, any error, omission or inaccuracy therein."

Lastly, the last statement that I find interesting is that The Guardian stated that all the conditions listed in the T&C page are governed by English law and the parties agree to submit to the exclusive jurisdiction of the English courts, provided that use of the Guardian Site in the United States is governed by Section below entitled Governing law & jurisdiction (for US users).

Cheers!

J.

Week 3: theguardian.com - Revenue Generation

Hi there!

This is week 3 and I am going to talk about the revenue generation of the news outlet I've chosen, theguardian.com.uk.

The guardian has several interesting ways of making money and one of it I realize, is guardianjobs. The guardianjobs is a job board, an online service that employers use to advertise jobs.

Theguardian.com.uk uses Madgex job board software to maximize its recruitment revenues, as the software offers a rich variety of revenue-generating sales inventory spanning the web, email, mobile and social media.

By using the Advertising-based revenue making way, a recruiter can start posting jobs immediately by purchasing credits via its chosen payment gateway once the recruiter has created an account. Besides that, Theguardian also uses the Candidate Database & Display Advertising way to generate revenue. Beyond the job posting options, the job board software also includes a candidate database. Recruiters can use the simple to use navigation system to search for relevant candidates based on a range of criteria. Once found, recruiters can select the candidate CV’s they wish to purchase and download at the click of a button.

Aside from that, another key drivers of revenue generating for theguardian.com.uk is The Guardian Soulmates, an online dating site.

According to an article "Guardian Digital Revenues hits £70million" from Theguardian (2014), the company is expected to report an increase in digital revenues of more than a quarter to almost £70m in the last year, a 25% rise in revenues from £55m to almost £70m in year to end of March 2014. 

The article also states that, the increasing revenues, which will be revealed in the company's official results when they are made public by Companies House in the summer, will show the key drivers to be a rise in online advertising and recruitment and a rise in online apps and mobile websites, as well as the continuing popularity of dating site Guardian Soulmates.


Cheers,
J.

Week 2: theguardian.com - Ownership

Hi there!

This is week 2 and I'm going to talk about the ownership of the news outlet I've chosen, which is theguardian.com.uk.

So according to Wikipedia, The Guardian is part of the GMG Guardian Media Group of newspapers, radio stations, print media including The Observer Sunday newspaper, The Guardian Weekly international newspaper, and new media—Guardian Abroad website, and guardian.co.uk.

All the above mentioned, were actually owned by The Scott Trust, a charitable foundation existing between 1936 and 2008, which aimed to ensure the paper's editorial independence in perpetuity, maintaining its financial health to ensure it did not become vulnerable to take overs by for-profit media groups.

At the beginning of October 2008, the Scott Trusts assets were transferred to a new limited company, The Scott Trust Limited, with the intention being that the original trust would be wound up. Dame Liz Forgan, chair of the Scott Trust, reassured staff that the purposes of the new company remained as under the previous arrangements.

However, The Guardian has been consistently loss-making. The National Newspaper division of GMG, which also includes The Observer, reported operating losses of £49.9m in 2006, up from £18.6m in 2005. The paper is therefore heavily dependent on cross-subsidisation from profitable companies within the group, including Auto Trader (which the Guardian Media Group sold in January 2014).

Therefor I can conclude that, The Guardian is actually a Limited company but due to its loss making each year, The Guardian is heavily dependent on cross-subsidisation from profitable companies within the group.

Also, In June 2011 Guardian News and Media revealed increased annual losses of £33m and announced that it was looking to focus on its online edition for news coverage, leaving a physical newspaper that was to contain more comment and features. It was also speculated that the Guardian may become the first British national daily paper to go solely online.

For the three years up to June 2012, the paper lost £100,000 a day, which promptedIntelligent Life to question whether The Guardian can survive.


Cheers,
J.

'theguardian.com' as online news outlet

Good day,

The online news outlet I've chose for the next twelve weeks for this module is: theguardian (http://www.theguardian.com/).
I am going to feature different articles that interest me everyweek and post it here. As I am a huge fan of fashion and follows news about fashion through social media such as Instagram, Facebook, YouTube and Twitter. So let me start off my case study this week about fashion.

As for this week's case study, I decided to feature an article from theguardian.com, written by Nathalie Olah. 
"Why nipples were much more than just a trend at London Fashion Week".

The article talks about the famous campaign Free The Nipple, and how freeing the nipple or you can say, exposing the nipples of the models at fashion shows were everywhere this Fashion Week, and surprisingly the audience seemed to be nonplussed.

Famous fashion designers and brands such as Tom Ford, Burberry, Christopher Kane, Anna Sui etc. has showcased outfits with sheer fabrics and designed see-through outfits in an everyday casual look which seemed to suggest that day-to-day nipple freedom might just be a hair’s breadth away.



Cheers,
J.