Week 3: theguardian.com - Revenue Generation

Hi there!

This is week 3 and I am going to talk about the revenue generation of the news outlet I've chosen, theguardian.com.uk.

The guardian has several interesting ways of making money and one of it I realize, is guardianjobs. The guardianjobs is a job board, an online service that employers use to advertise jobs.

Theguardian.com.uk uses Madgex job board software to maximize its recruitment revenues, as the software offers a rich variety of revenue-generating sales inventory spanning the web, email, mobile and social media.

By using the Advertising-based revenue making way, a recruiter can start posting jobs immediately by purchasing credits via its chosen payment gateway once the recruiter has created an account. Besides that, Theguardian also uses the Candidate Database & Display Advertising way to generate revenue. Beyond the job posting options, the job board software also includes a candidate database. Recruiters can use the simple to use navigation system to search for relevant candidates based on a range of criteria. Once found, recruiters can select the candidate CV’s they wish to purchase and download at the click of a button.

Aside from that, another key drivers of revenue generating for theguardian.com.uk is The Guardian Soulmates, an online dating site.

According to an article "Guardian Digital Revenues hits £70million" from Theguardian (2014), the company is expected to report an increase in digital revenues of more than a quarter to almost £70m in the last year, a 25% rise in revenues from £55m to almost £70m in year to end of March 2014. 

The article also states that, the increasing revenues, which will be revealed in the company's official results when they are made public by Companies House in the summer, will show the key drivers to be a rise in online advertising and recruitment and a rise in online apps and mobile websites, as well as the continuing popularity of dating site Guardian Soulmates.


Cheers,
J.